Buyers 'turning to internet'

Posted: 03 Jul 2007 11:05:09 GMT

Homebuyers are increasingly turning to the internet when beginning their search for the perfect property, new research suggests.

Homebuyers are increasingly turning to the internet when beginning their search for the perfect property, new research suggests.

Time constraints and the convenience of the internet means that many buyers are using property websites to find suitable houses, particularly if they are intending to move a significant distance, home-builder Persimmon Homes claims.

Persimmon says that it has experiences a 33 per cent increase in traffic to its own site from people looking to buy.

"It is the effectiveness, speed and convenience of the web that makes it so popular," commented Adrian Evans from Persimmon.

"Internet searching is particularly effective for buyers of new homes, many of whom move for job re-location reasons and have little time for the traditional method of browsing estate agents' windows."

He added that online house-hunting was also likely to much less stressful because it avoided the time-consuming legwork of estate agent visits and property viewings.

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